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6 CRM best practices you need to know

6 CRM best practices you need to know

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.

Google’s cloud platform receives an upgrade

Google’s cloud platform receives an upgrade

As more and more businesses move their IT resources into the cloud, it’s no wonder that a company as big as Google is doing everything it can to upgrade the products it delivers over the internet. The search giant has at least 60 separate cloud services, and its most recent release makes them all faster.

Ways to protect your company mobile devices

Ways to protect your company mobile devices

Mobile devices can’t accomplish everything that desktops and laptops can, but that doesn’t mean they’re not important to businesses. More and more employees are using smartphones and tablets to increase productivity and enhance collaboration. But before you adopt a mobile device policy, you must keep them safe from cyber criminals.

Social media helps improve content

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.

Tips and tricks for avoiding IoT threats

Tips and tricks for avoiding IoT threats

Internet of Things (IoT) devices have become more popular with businesses in recent years. This is largely because they can keep track of large amounts of information, analyze data patterns, and streamline business processes. But as you introduce more internet-connected devices into the office space, you may be exposing your business to attacks.

Workplace Analytics measures productivity

Workplace Analytics measures productivity

Microsoft’s MyAnalytics was designed for employees to monitor their individual performance. An updated version, Workplace Analytics, is a significant upgrade because it can be accessed by managers. It not only provides managers with insight into an individual employee’s performance, but it also helps them plan and create strategies around increasing productivity and improving employee output and engagement.